Modern web development has to take into consideration not just desktop users but also the growing number of people using handheld smart devices for accessing the internet. People are increasingly asking local companies to create mobile-friendly interfaces, for instance, web design companies in Vancouver are frequently approached by Canadian clients looking for responsive websites. Many advertisements also can be frequently seen promoting services like “best firm for responsive website design in Vancouver”. Some important questions about the technique are being answered here which will be useful for anyone looking to hire professionals for getting an interface that can be launched successfully on all screen sizes.
1. What Is Responsive Web Design?
Responsive web design is an approach which helps in deploying a web page on a range of devices with varying screen sizes without compromising on the user experience (UX). The objective behind using this technique is to provide the user with optimal viewing experience with the design of the interface instinctively adapting according to the device being used.
2. Why Is Responsive Web Design Important?
The substantial increase in the number of people using smart devices for logging on to the internet for all sorts of uses has made it essential for all types of organizations to invest in mobile-friendly interfaces. The importance of this web design technique can be better understood by taking a look at the following advantages that it provides to a website owner :
i. Increased website traffic : As mentioned earlier, the number of people using mobile devices is growing at a rapid pace, which translates into increased traffic to responsive websites.
ii. Improved conversion rate : One of the biggest benefits of responsive design is the consistency in the UX across devices which accompanied with no redirections helps in improving visitor satisfaction and the conversion rate.
iii. Faster and economic development : Responsive design aids in the quick creation of a website and the final cost of development will be much lower as compared to creating two different interfaces for desktop and mobile.
iv. Low bounce rate : With better UX comes increased engagement and as people spend more time on the interface exploring different areas, the bounce rate will automatically come down.
v. Fast page loading speed : A website optimized for mobile devices and using caching techniques always loads quickly thus reducing the chances of abandonment while the web page is loading.
3. Is There A Standard Website Dimension Which Must Be Considered While Designing?
No standard website size or dimension can be specified for responsive design as there are numerous devices with varying screen sizes and resolutions. A designer must assess the target audience’s preferences using tools like Google Analytics which will give data regarding the devices being used by the people for accessing a particular website. For example, it will be pertinent for a responsive website design company in Vancouver when undertaking a project for a local client to make an assessment of the traffic coming into the interface to identify the browsers and the screen size used most for viewing it.
4. How Many Layouts Must Be Designed Ideally?
Ideally speaking, a professional must design 3 layouts for a responsive web design project, so that all browser dimensions are considered. The following sizes can be used as reference and designers can choose their dimensions according to the project at hand :
i. Less Than 600px : This size will be appropriate for designing a layout for most smartphones.
ii. Between 600px and 900px : A layout in this size range will be useful for creating an interface for tablets, large screen phones and netbooks.
iii. More than 900px : Layouts in excess of 900px will give an idea about the display of the content on computer screens.
5. What Are The Major Elements Of Responsive Design?
There are three major elements of responsive web design and let’s take a brief look at each of them :
i. Media Queries : This is the technique which lets the web page adapt itself to the device and guides the introduction of new elements and the functionality according to the screen size. Introduced in CSS, these are helpful in customizing the appearance of the content for specific output on different devices. Media queries consist of media type declaration which includes screen, tv, handheld, print, projection etc. and media feature expressions which are set as true or false. The media feature expressions include device dimensions, resolution, colour index, aspect ratio, as well as dimensions of the browser window but are not limited to it.
ii. Fluid Grids : Fixed width grids were employed for positioning the elements traditionally in CSS but in responsive design fluid grids are used which take into consideration the relative proportion to the base element. It was necessary to develop such a technique because of the varying width of the numerous devices in existence.
iii. Flexible Images : Every component must be scalable in order to provide an optimum UX and therefore responsive design uses CSS to define images with no minimum size so that they can proportionally fit according to the browser and device screen.
6. What Are The Important Points To Be Kept In Mind While Designing?
A professional must keep in mind the following important points while designing a responsive interface :
i. Mobile first approach : Adopting a mobile-first approach wherein the mobile layout is designed first which is later scaled up for tablets and desktops will be beneficial as any content element which is easily readable and accessible on a smart device will be easily displayed on larger screens as well.
ii. Make navigation easy : Keeping the navigation menu concise and short will be useful as the small mobile screen limits the browser space also.
iii. Hierarchy of the layout : The limited space of a mobile screen makes it essential to have a well-planned hierarchy of the layout which clearly communicates the key message of the interface and builds user engagement.
iv. Understand the importance of gestures : Hand gestures are used for navigating through a mobile website and therefore the design must incorporate elements suitable for the activity like enlarged tappable buttons.
Maria Dicousta is professional content writer with having experience on latest trends in the market. People are increasingly looking for professionals in their geographical locations like a Canadian individual may search for a responsive website design company in Vancouver, as they feel that local agencies will be better positioned to understand their project requirements. The information presented here though will be beneficial to users from all geographical locations, in understanding the technique and communicating with the design professionals.